SEO – A Case Study

One of the most debated web marketing techniques is search engine optimisation. That’s SEO for acronym lovers. This case study is about… Read More

SEO Analytics

SEO Experiment: Alternative Expired Domains

By now, everybody is familiar with the expired domains gray-hat tactic. You purchase a bunch of expired domains in the… Read More

A Bird’s Eye View of the SEO/CRO/Funnel Optimisation Process

Disclaimer: This is a CRO breakdown for a recent client, trying to explain the SEO/CRO funnel and the drop barriers.… Read More

How to Rank in Ireland With a .com Domain Name

This was a feisty one! And it’s not only Ireland, it’s all countries. Targeting (or any other Google TLD)… Read More

Amplifying SEO Efficiency with Topic Clusters

Topic Cluster Snippets What are topic clusters? Topic clusters are groups of related content that collectively cover a broad subject… Read More

Local Map

The Step-by-Step Guide to Local SEO

Local SEO is important. In fact, 46% of all searches on Google are local. Here are some construction marketing stats… Read More

Internal Linking SEO

What are Internal Links and How to do Internal Linking – A Simple and Effective Method

What are internal links? Internal links are hyperlinks to and from the same website. They allow the user to navigate a… Read More

SEO Knowledge Base

9 monthly SEO tasks to add to your digital marketing strategy

SEO is hard work. It takes a consistent, regular effort to pay off. In fact, some SEO tasks are better suited for… Read More

SEO Guidelines

Here’s a general, beginner-oriented mostly, common sense rules for SEO. It’s the first steps before and after purchasing a domain:… Read More

80/20 Rule in Web Design

4 UX Hacks to Increase Online Sales

It happens to all of us. We want to make more online sales. But often times, we’re not ready to roll… Read More

The Dark Art of SEO

8 Things SEO is Not

Here’s 8 things SEO is not and a quick breakdown of each point: SEO is not a one-month job SEO… Read More

SEO Competitor Analysis: A Step-By-Step Guide

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis… Read More

The Complete Property Marketing Guide to Getting More Vendors

Vendors are the lifeline of an estate agency business. It’s no wonder then that so many estate agents cite their… Read More

Why You Need to Think About SEO When Selling a Home

You’ve created a property listing with your estate agent, and you think it’s looking pretty great. You’ve got professional images,… Read More

404 Error

Google Is Shutting Down Business Profile Sites

Next month (March 2024), Google will shut down over 20 million Google Business Profile websites. Google provided this service as… Read More

SEO - Keep it real

🚀✨ A guide to SEO in 2024: Keep it real and effective. Am I on the right path?

The SEO landscape in 2024 can be a bit overwhelming, especially when faced with a barrage of site audit errors… Read More

SEO for Real Estate Agents

Why SEO Is Vital to Estate Agents’ Success

Technical SEO For Estate Agents Estate Agent Search Engine Optimisation (SEO) is a crucial strategy for estate agents and agencies… Read More

SEO Tips

40 Tips That Help Your SEO Efforts

Here are 40 tips that can help your SEO efforts, even before you start. Some of the tips may not… Read More

SEO Books

What I Learned from Studying 200+ Websites’ Landing Pages

#1. You’re not getting SEO results unless you’re actively doing SEO. In order to drive SEO results for your website,… Read More

SEO Content Outline

Content Outline Example for Technical SEO

This is an example outline breakdown for writing the perfect blog post. In the example below, I chose “technical seo”… Read More

Ranking SERP/SEO

“Why Is My Blog Post Not Ranking?” Checklist

Did you publish the most amazing blog post ever, and it’s still not ranking? You can fix it! Follow our… Read More

Content SEO

Content Writing Guidelines for SEO

General Rules Content SEO All content that you write should be optimised for Google. To make sure you optimised the… Read More

SEO Agency

How We Scale Our Clients’ SEO from 0 to 300k Monthly Traffic and Beyond

Let’s face it: most SEO content on the internet is too impractical. Sure, all that theory is all fine, but… Read More

Local SEO

Local SEO Checklist – Step-by-Step Guide to Help You Rank Locally

💻 Step #1. Setup your Google Business Profile Start executing your local SEO strategy by creating a Google Business Profile… Read More