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SEO Guidelines

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Table of Contents

Here’s a general, beginner-oriented mostly, common sense rules for SEO. It’s the first steps before and after purchasing a domain:

URLs

  • URLs should be keyword optimised and user-friendly (avoid *+%! characters).
  • Use hyphens instead of underscores to separate words within the URL.
  • URL length should be under 100 characters.
  • Keep URLs lowercase.
  • Non-www versions of URLs should redirect to the www version (e.g. example.com should 301 to www.example.com).
  • Non-secure http versions of URLs should redirect to the secure https version (e.g. http://www.example.com should 301 to https://www.example.com).
  • /index.php or /index.html style URLs should rewrite to www.example.com.

Website crawlers & bots

  • Include both HTML and XML sitemaps to help users and crawlers discover your site’s structure and content (sitemaps should automatically update with the addition/removal/editing of pages).
  • robots.txt or meta robots tags should only block select directories/pages as required.
  • Content should load within HTML (crawlers can have trouble with JavaScript etc.).
  • An editable rel="canonical" tag should be implemented on every page.
  • Content should still be visible with JavaScript and CSS styles turned off in the browser.

Semantic web, schema, and rich snippets

  • Implement any structured data (Schema) elements relevant to your website including breadcrumbs, event, organisation, local business, ratings/reviews, price, product, images for e-commerce etc.

Multi-platform & multi-device

  • Cater for multiple devices including desktop, mobile, and tablet.
  • The site should work across all browsers and major operating systems.
  • Ensure the site conforms to Google’s Mobile SEO Best Practices.

User tracking and conversion

  • Implement Google Tag Manager across all pages incorporating Google Analytics (or Active Analytics, a WordPress analytics plugin) and, optionally, Google Ads Remarketing codes as applicable.
  • Implement Google Search Console and Bing Webmaster Tools.
  • Redirect users to a “thank you” page after any form submission.

Note that web standards count more than ever. A well-formed web document will help your site rank better.

We have been with Quick Brown Fox for several years, and they have put our website in the fast lane! We are in a very competitive space and our rankings have continued to improve every year we have been with them.

They know everything there is to know about Search Engine Optimisation and always have an answer to any of my questions within minutes of me reaching out to them.

— KM Property

Quick Brown Fox came through in the clutch and went above and beyond to help grow our online presence. They outlined a path forward to help us create content – then ranked for that content and increased traffic to the site! Great results and terrific service.

Our organic traffic has more than doubled! Highly recommended to any business owner that wants more traffic and leads.

— Charles McCarthy

It is difficult to hire an SEO specialist that delivers results, but that is what we have found with Quick Brown Fox. They are attentive, responsive and more importantly move the needle to help us drive sales.

Great customer service and care, we highly recommend them to get your SEO on track.

— Denote

Quick Brown Fox

Established in 1992, Quick Brown Fox are a web design and web development agency. Formerly located in Drumcondra on Dublin's north side, we have built a reputation by providing creative and intelligent graphic design solutions across a range of media. We evolved and pivoted to SEO consultancy.

“The quick brown fox jumps over the lazy dog” is an English-language pangram – a sentence that contains all the letters of the alphabet. The phrase is commonly used for touch-typing practice, testing typewriters and computer keyboards, displaying examples of fonts, and other applications involving text where the use of all letters in the alphabet is desired.

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