Content Outline Example for Technical SEO

This is an example outline breakdown for writing the perfect blog post. In the example below, I chose “technical seo” as my desired keyword. This is just an example, and you can follow the outline below for any keyword you want.

I am not going to write about technical SEO, as I’m sure there are plenty of guides out there. And you’re probably not here for technical SEO, but for a nice content outline copy/paste template.


Main Keyword: technical seo

Secondary Keywords:

  • technical SEO checklist
  • what is technical SEO
  • technical SEO tool
  • types of technical SEO
  • technical SEO factors

URL slug: /category/technical-seo/

Meta description: 150–156 characters long description, including the main keyword

Word Count: 4,000-5,000

Article Title [H1]: How to Do Technical SEO in 2024 [Free Checklist]

SEO Optimisation Checklist:

  • Keyword density is at 0.5–2% 
  • Each secondary keyword mentioned 2–7 times
  • When possible, secondary keywords to be used as heading
  • 2–5+ outbound links
  • 5–15+ relevant internal links (as many as contextually relevant)
  • Keyword mentioned in the meta description
  • Keyword mentioned in the title
  • Keyword mentioned in H2 heading
  • Page title between 35 and 65 characters
  • URL slug is brief and contains the keyword
  • You’ve never written on this keyword before

Content Outline

  • Introduction (0–100 words)
    • Explain why technical SEO is important to any SEO initiative
  • [Header H2] What is Technical SEO
    • Explain what’s technical SEO, and how it can help your overall site rankings
    • Mention how good technical SEO is more of a foundation to your general SEO efforts
    • Technical SEO is on-page (improving your website) VS off-page (generating links and exposure).
  • [Header H2] X+ Technical SEO To-Dos
    • Now that you know the basics, we’re going to teach you everything you need to know to improve your site’s technical SEO.
    • [Table of Contents]
      • [Header H3] #1 — Speed Up Your Website
        • Explain the importance of site speed
        • Provide 5+ tips on how to improve site speed (compress images, scale images, remove unused JS, etc.)
      • [Header H3] #2 — Set Up a Robots.txt
        • Explain what’s robots.txt and how to set it up
      • [Header H3] #3 — Make Your Website Connection Secure (via HTTPS)
        • Explain the importance of https and how to install an SSL certificate
      • [Header H3] #4 — Optimize Your Site for Mobile
        • Explain the importance of mobile + how to make your site mobile-friendly
      • [Header H3] #5 — Use the Correct URL Slug/Structure
        • Explain how the URL slug should contain the keyword you’re trying to rank for
        • Give an example
      • [Header H3] #6 — Install XML Sitemap
        • Explain what’s an XML sitemap and how to set it up
      • [Header H3] #7 — Consider Using AMP
        • Explain the pros and cons of using AMP
      • [Header H3] #8 — Eliminate Dead Links
        • Use SEO tools to find and eliminate dead links
      • [Header H3] #9 — Use rel=canonical on Duplicate Pages
        • How to use rel=canonical to avoid page duplicates
      • [Header H3] #10 — De-index Your Staging Server
        • Explain how to make sure your staging website doesn’t get crawled by Google
      • [Header H3] #11 — Use hreflang For Multilingual Sites
        • Use hreflang to show Google what language each of your pages is in
      • [Header H3] #12 — How to Use Pagination
        • Explain how / why to use pagination
      • [Header H3] #13 — Setup Google Search Console
        • Explain how / why to install webmaster tools
      • [Header H3] #14 — Site Structure
        • Explain the importance of site structure and how to get it right
      • [Header H3] #15 — Use Breadcrumb Menus
        • Explain what’s a breadcrumb menu + how to use it
      • [Header H3] #16 — Implement Structured Data Markup
        • Explain what’s data markup
  • [Header H2] Complete Technical SEO Checklist
    • Provide a checklist graphic for technical SEO
  • [Header H2] 3 Essential Technical SEO Tools
    • [Header H3] Tool #1
      • Screenshot + description for each tool
    • [Header H3] Tool #2
    • [Header H3] Tool #3
  • [Header H2] Conclusion
    • CTA for the product

We have been with Quick Brown Fox for several years, and they have put our website in the fast lane! We are in a very competitive space and our rankings have continued to improve every year we have been with them.

They know everything there is to know about Search Engine Optimisation and always have an answer to any of my questions within minutes of me reaching out to them.

KM Property

Quick Brown Fox came through in the clutch and went above and beyond to help grow our online presence. They outlined a path forward to help us create content – then ranked for that content and increased traffic to the site! Great results and terrific service.

Our organic traffic has more than doubled! Highly recommended to any business owner that wants more traffic and leads.

Charles McCarthy

It is difficult to hire an SEO specialist that delivers results, but that is what we have found with Quick Brown Fox. They are attentive, responsive and more importantly move the needle to help us drive sales.

Great customer service and care, we highly recommend them to get your SEO on track.


Quick Brown Fox

Established in 1992, Quick Brown Fox are a web design and web development agency. Formerly located in Drumcondra on Dublin's north side, we have built a reputation by providing creative and intelligent graphic design solutions across a range of media. We evolved and pivoted to SEO consultancy.

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