Stale Content SEO Micro-Optimisation: Quick Tip

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

If you have an old article you are trying to resurface, repurpose or republish, here’s what you need to do:

Title Optimisation

Make sure the slug does not contain any dates – such as my-glorious-blog-2022 – if it does, then it gets tricky, and it involves 301 redirects, and it’s possibly not a good idea.

Make sure the title contains the current year – such as My Glorious Article Blog 2022. Make sure it’s still relevant. Do not change it completely.

Content Optimisation

Update your content and add more details, more images, more example, whatever you need to add, depending on your niche and your SEO competitors.

Media Optimisation

Update your images. Larger images, fresh screenshots, higher resolution. Make sure you have a high resolution featured image.

Date Optimisation

Keep the old date, but add a small notice at the top saying “Updated on Wednesday, July 27, 2022”. To take it even further, add a time element to this notice, such as:

    Updated on <time datetime="YYYY-MM-DDThh:mm:ssTZD">Wednesday, July 27, 2022</time>

Make sure you add the correct date and timezone.

Last is flush your cached social Open Graph details, and submit all changes to Google Search Console and Bing Webmaster Tools.

Note that if there is duplicate content with content in JSON-LD, then Google can take it as an attempt to manipulate data.

That’s it, pretty quick, wasn’t it?

We have been with Quick Brown Fox for several years, and they have put our website in the fast lane! We are in a very competitive space and our rankings have continued to improve every year we have been with them.

They know everything there is to know about Search Engine Optimisation and always have an answer to any of my questions within minutes of me reaching out to them.

KM Property

Quick Brown Fox came through in the clutch and went above and beyond to help grow our online presence. They outlined a path forward to help us create content – then ranked for that content and increased traffic to the site! Great results and terrific service.

Our organic traffic has more than doubled! Highly recommended to any business owner that wants more traffic and leads.

Charles McCarthy

It is difficult to hire an SEO specialist that delivers results, but that is what we have found with Quick Brown Fox. They are attentive, responsive and more importantly move the needle to help us drive sales.

Great customer service and care, we highly recommend them to get your SEO on track.


Quick Brown Fox

Established in 1992, Quick Brown Fox are a web design and web development agency. Formerly located in Drumcondra on Dublin's north side, we have built a reputation by providing creative and intelligent graphic design solutions across a range of media. We evolved and pivoted to SEO consultancy.

© 1992-2024 Quick Brown Fox SEO — Privacy Policy