Brand redesign for Reliable Security Products Ltd introduced Smart Guidelines



Reliable Security Products Ltd (RSPL), a security & fire products retailer, has been in operation since 1993. They wanted to create a greater coherence in how they communicated their brand. Apart from the main brand, RSPL had also created a set of “Smart” branded products, each focusing on different demographics within the security industry. Each of these brands (SmartAccess, SmartGuard, and SmartWatch) needed to integrate with each other.

As they stock a vast array of security products, RSPL also wanted a web solution where they could display their products online but without having an e-commerce element.

Creating a set of guidelines that emphasised the security and reliability of the RSPL brand Quick Brown Fox also created a separate set of “Smart” guidelines for the branded products.

A WordPress site was created to tie into the new look and feel. This site used the e-commerce plug-in “Woocommerce” to manage the product listings.