
Before you brief a web designer: seven questions worth answering first
The cost of a website is decided long before anyone opens a design tool. Answer these seven questions first and you’ll brief better, spend smarter, and get a site that…
Insights
Planning websites that solve the right problem — strategy, briefs and the questions to answer first.

The cost of a website is decided long before anyone opens a design tool. Answer these seven questions first and you’ll brief better, spend smarter, and get a site that…
Start with the problem
No pitch, no jargon. Send a few lines about your website and the problem behind it — and we’ll tell you, honestly, what we’d look at first.