Quick Brown Fox created brand guidelines for Liberty Blue
Established in 2015 as a sister business to Bookaroom.ie, Liberty Blue represented a move into property sales. In order to get established in such a competitive market, Liberty Blue needed to differentiate itself from its contemporaries. It also needed to present itself as its own entity, separate from its sister business.
In devising the Liberty Blue brand, Quick Brown Fox fashioned a set of guidelines that could be easily applied across a range of platforms and media. A crisp, clean approach was taken. This served to emphasise Liberty Blue’s exemplary service standards.
Marketing collateral such as business cards, brochures, office signage, business cards, above the line advertisements and a website were developed from the brand guidelines.