Ireland’s longest-established Estate Agent needed a brand refresh
JP&M Doyle are one of the Ireland’s longest-established Estate Agents. Founded in 1952, JP & M Doyle witnessed first-hand the growth of the property market in Dublin, Wicklow, Kildare and the surrounding areas. A proudly independent operator in a crowded market, JP&M Doyle needed a brand that effectively communicated their seasoned reputation to their customers and potential customers.
A necessary requirement of the brand redesign was that it needed to be eye-catching on the “For Sale”, “Sale Agreed” and “Sold” signs used to promote the sale of homes and properties.
It is key to the brand solution that these boards stand out from their contemporaries, are easy to read from a distance and communicate the brand message.
The corporate guidelines that Quick Brown Fox created for JP&M Doyle honoured the experience and knowledge inherent in the brand. A striking logo incorporating a well know memorial in Blessington Town centre was created. Contrasting colours were used to ensure that the brand would be visually striking.